In a recent episode of Shark Tank India Season 2, the founders of Diabexy—Lokendra and Nishu Tomar—captured national attention with their unwavering belief in their business. Featured prominently by Times of India Entertainment, the duo’s pitch stood out for its clarity, conviction, and mission-driven approach to combating diabetes through food.
A Vision to Fight Diabetes Through Food
Diabexy is a brand built around one powerful idea: to help Indians manage and potentially reverse diabetes through low-glycemic, scientifically designed food products. With a background in pharmacy and digital marketing, Lokendra and Nishu combined their expertise to create diabetic-friendly alternatives such as cookies, flour, and other daily staples made using ingredients like oligo fructose—a fiber-based sugar alternative.
Their pitch reflected their long-term mission to change how India eats. They explained how Indian food habits are rooted in high-carb, high-glycemic grains, which elevate blood sugar. Diabexy products aim to replace these with healthier choices that allow people with diabetes to enjoy their meals without compromising health.
The Shark Tank Pitch: High Ask, Higher Confidence
The founders made a bold ask—Rs 1.5 crore for just 1 percent equity—valuing their company at Rs 150 crore. Despite the high valuation, their pitch was backed by strong business fundamentals, including:
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A growing customer base of over 3.5 lakh
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70 percent repeat customers
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Rs 1.5 crore in profit
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A team of 40 employees
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High customer trust in their products
However, the Sharks had mixed reactions. Anupam Mittal opted out, citing high product prices (for example, flour at Rs 500/kg) and concern over market competitiveness. The remaining Sharks—Peyush Bansal, Aman Gupta, Amit Jain, and Namita Thapar—offered Rs 1.5 crore for 20 percent equity.
A Memorable Response
Lokendra respectfully turned down the offer, standing by his valuation. His closing statement has since become one of the most talked-about moments of the episode:
"I will reach that level of Rs 100 crore valuation and then come back."
This response was not only confident but also inspirational. It demonstrated the founders' strong belief in their mission and long-term vision for Diabexy.
Why Diabexy’s Pitch Made Headlines
The Diabexy pitch was more than just a business proposal—it was a statement. At a time when India faces a growing diabetes epidemic, the brand is offering practical, science-backed solutions that can make a real difference. Their refusal to compromise on valuation also sends a message about the value of purpose-driven entrepreneurship.
Final Thoughts
Diabexy’s feature on Times Entertainment and their memorable appearance on Shark Tank India have placed them firmly in the spotlight. By combining science, innovation, and a strong understanding of Indian dietary habits, they are not just building a brand—they are building a movement.
If the founders continue on this trajectory, the Rs 100 crore valuation may not be far away.
